Should You Outsource Your Social Media?

Wondering if you should outsource your social media? Knowing how to use social media isn’t always enough. Is posting, responding, creating content stressing you out? Here are things I often hear from clients or potential clients:

• “I know I should be doing social media, but I just don’t have time.”
• “I’m not sure where to start.”
• “I get frustrated trying to keep up with all the changes.”

If you’ve considered outsourcing your social media, now may be the time. Ask yourself these questions:

How Much Time Do I Have For Social Media?

You can’t simply spend a couple hours a week scheduling social media posts. The larger your following, the more time social media will take. People are used to instant gratification and responses on social media, so you have to available to respond to comments and answer questions. And if you don’t have a large following, you need to be spending time and effort growing that audience by being active and interacting with other pages and posts.

Do I Know How To Be Social Online?

There is an art to being social online, even in business. Do you have it in you? Do you have the desire to learn? Then go for it. If you don’t let a pro get social for you. The key is knowing your audience and your brand.

How Much Content Do I Have? How Much Content Do I Need To Create/Source?

If you are going to have a presence on social media for your business, you have to have stuff to share, right? You have constantly create and source content to push to your pages. Captions, photos, links, articles and blog posts. Do you have time for that? Do you know where to begin? Outsourcing this takes that off your plate.

Are you sick of hearing the word “content”? Well, get used to it. I have dubbed 2019 the “year of content” for my clients. The focus being creating useful, helpful, insightful content that their audience wants. The reason? In the sea of so much content, how do you stand out and get the interaction and engagement you want? How do you get people to sign up for your email list? You position yourself as a resource. Provide guides, whitepapers, freebies, infographics and more.

Can I Afford To Outsource?

Outsourcing your social media does come at a cost. And you should only move forward when your business is in a place where you can sustain the added cost. But think about the time it would free up for you? What could you do with that extra time that would grow your business. Plus, utilizing a pro will ensure your brand is consistent on social, you are staying top of mind, and communicating and interacting with customers and prospects in a timely manner. This will also help grow your business.

If you want to talk more about outsourcing your social media or other marketing efforts, contact me.