“I don’t think my business can use email marketing”. I hear it all the time.
No matter what type of business you are in, from service providers to non-profits, email can help you build your brand, stay top of mind and grow your business. Here are some ways different industries can use email marketing.
- Paint a picture of what working with you is like
- They will picture themselves as your client
- You will stay top of mind for when they are ready to make a purchasing decision
- Differentiate yourself from the competition
Sell Physical Products:
- Drive customer awareness
- Build a brand beyond just your products
- Stay top of mind
- Show how your product is used and enjoyed
- Ultimately drive sales with offers and promotions
- Share your mission
- Create emotional connection with your cause
- Demonstrate where funds go
- Build awareness
- Drive donations
What type of business do you have? Tell me in the comments, and I’ll give you some ideas for how you can use email.