Is your website performing for you? Are you seeing the results you want to see and generating the leads and conversions you want? If not, you may be making one or more of these 7 mistakes.
You only have a few seconds to grab a website visitor’s attention. If you are making any these 7 mistakes, you may be losing out on business.
- You don’t clearly state what you do. Don’t assume people know what you do. Be very clear as to what you do and who you serve.
- You have too much text on your site. People scan websites rather than read them. You need to make sure that when they do scan your website they are walking away know what you offer, how it will make their life better and what they need to do to buy it. They don’t need to know your story or your company history right away. If you capture them with those other items, they can get to that stuff.
- The images on your site don’t reflect what you actually do. Often people will include images that are aspirational, or give a feeling. That’s pretty, but all that does is confuse website visitors and distract them from taking the action you want them to take.
- You use insider language. If you are using industry jargon and complicated language to try to position yourself as an expert, don’t. That will backfire and just wind up alienating your potential customers. You need to talk their language. Address their concerns and use clear concise statements they will understand.
- You are wasting valuable real estate. So often we use fluff in our header copy and save the real juicy stuff for the sub heading and body copy. If you aren’t making the most of your headers by actually saying something, you are wasting the most important real estate on your site. Your headers need to actually say something.
- You are overwhelming your visitors. Too much information leads to analysis paralysis. You want your site to clearly illustrate what it’s like to work with you or use your product. Show them how easy it is to work with you. Too much information will give them the sense of it being difficult to work with you. You want the path forward to working with you to be the path of least resistance. Don’t distract them from the action you want them to take.
- You don’t have a clear call to action. What do you want your website visitors to do when on your site? What does a conversion look like for you? Make it clear what you want them to do with a bold, prominent call to action button. The best places for this button? In the header image of your website and in the top right corner of your website.
The goal of your website should be to address the problem your customer is facing, position your product or service as the solution to that problem, show them how easy it is to work with you or buy from you, and make it easy for them to engage with you in the way you want them to.
Are you making any of these mistakes? Sometimes it helps to have an outside person take a look at your site. If you are interested in a website audit to check how well your website is performing and simple changes you could make to improve your conversions, send me an email.
amanda holliday 