I have some bad news. Nobody cares about your product or service. What?! It's true. They don't care about your product. They care about what your product can do for them or get them. For something to add value, it needs to do one (or more) of these things: Save someone time Make someone money … Continue reading The Questions Your Website Needs To Answer To Get Your Customers’ Attention
Author: 2lsmarketing
Digital Marketing Checklist
Question–does your audience know you exist? If they don’t, they can’t buy from you. If they do know you exist, do they like you? Do they trust you? If you are starting a new business, or looking to grow your existing business, t his checklist is for you. All businesses ultimately have one main goal— … Continue reading Digital Marketing Checklist
5 Ways To Cut Through The Noise & Stay Top of Mind This Holiday Season
The holidays are right around the corner, especially when it comes to marketing. Costco and Target have had holiday decor out since the kids went back to school. If you are in retail or B2C, holiday marketing campaigns are a non-negotiable. Black Friday and Cyber Monday are like the retail Olympics. But what about B2B? … Continue reading 5 Ways To Cut Through The Noise & Stay Top of Mind This Holiday Season