Author: 2lsmarketing

If you haven't heard, it's not just the end of the year, it's the end of a DECADE. And if you are on social media, you have probably seen (and maybe posted) photos of people from 2009 and 2019. It's called the Decade Challenge. I'm not here to post photos for the decade challenge. Let's … Continue reading Why I'm Not Posting A Photo For The Decade Challenge →

Here's the deal: People are hardwired to respond to getting out of pain more quickly than they are to seek out pleasure. Why does that matter to your business? It matters because you need to speak to your customers' pain points and the problems you solve. If someone doesn’t know they have a problem they … Continue reading Writing Engaging Copy That Converts →

We have come to the end of another year, and as we spend these weeks planning and prepping and dreaming about what 2020 will bring for our businesses, it's important to know where the industry is going. Of course, digital marketing is constantly changing. Things we think will be the next big thing might be … Continue reading Digital Marketing Trends I'm Excited About in 2020 →