The Importance of Social Selling

I recently gave a presentation to a client’s sales team focused on the importance of social media being part of the sales process. Social selling is the future of sales. The data proves that:

  • 79% of sales people who use social media outsell their peers
  • 72% of B2B buyers use social media to research purchase decisions
  • 67% of B2B buyers rely on peer reviews when making decisions (19% in 2012)
  • 82% of prospects can be reached via social media

So how do you start with social selling?

Set up professional brand: Your online personal brand is more important than ever. You need to build and demonstrate expertise People are looking for new insights and to be educated Authenticity, personalization and consistency are key to engagement. You need to build and grow your authority and credibility. Stay on top of industry trends to become a subject matter expert through effective social and digital listening. 

Listen: follow and connect to people in the industry. Read and analyze – subscribe to newsletters. Join groups on LinkedIn. Set up lists in the Twitter to check in with the most relevant user. Use tools like Hootsuite, Tweetdeck, Google Alerts, etc.

Utilize content marketing: You can position yourself as a thought leader or get new leads from content like blog posts and white papers. If you need particular content, ask your Marketing team for it.

Interact: interact with people on social networking sites like Twitter and Quora.com. Build a rapport and connect with them on LinkedIn and keep them updated on important industry news and events. 

The future of social selling

Cold calls and roladexes are gone. Connecting through social networks, warm introductions, and starting meaningful conversations are the future. By positioning yourself as an expert in your field, you will go from annoying cold caller to useful resource. When you stay top of mind, your prospects will find you when the time is right. The key is to be present, authentic, and build your credibility.

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Holiday Card Design and Production—2L’s Delivers

2ls-holiday-bannerDecember is right around the corner and you haven’t even though about your company holiday cards yet? Don’t worry, there’s still time. I can help you quickly turn around a beautiful, creative and thoughful card your customers, clients, friends and family will love. I will create two design options for you and create copy that delivers the holiday message you want to communicate.

Don’t settle for the typical pointsettia greeting card—stand out from your competition this holiday season.

Haven’t Planned Your Holiday Campaigns Yet? There’s Still Time

It seems like every year the holiday season comes out of nowhere. I blame Costco for putting Christmas decorations out right after back-to-school. Nothing against Costco. I love Costco. I was literally there today.

Back to business…

If you are a small business, just keeping up with day-to-day tasks, customer service, business development and any other ongoing work that needs handling keeps you busy enough. And now Black Friday and Cyber Monday have come and gone, and you need to get your final holiday campaigns figured out.

And don’t think the holiday season is just for retailers. Professional service companies can also take advantage of the holiday season to try to end the year on a high note. Remember, your clients may have some extra “use-it-or-lose-it” budget left. Make them want to spend it on you.

Here are 5 things to consider that can be done without a lot of lead time so you can still partake in the madness that is marketing during the holiday season.

Analyze Last Year’s Campaign

What strategy did you employ last year? What offers did you run? What were your goals? What was the outcome? Depending on the level of success you saw last year, adjust your goals and strategy accordingly.

What Will You Offer?

Determine what offer(s) will be most enticing to your customer. Is it a percentage off, free shipping, or limited time service package? Make

Timing is Everything

When will your offer be valid? Will you offer a last minute holiday deal? Consider running your offer over multiple time periods to catch the planners and the procrastinators. If you have a product that requires shipping, be sure to run your offer with plenty of time for your customer to receive it.

What Channels Will You Use to Promote Your Offer

If you are just now planning your holiday campaign, don’t even worry about any sort of print advertising. But that’s fine—you’ll have a larger budget to capitalize on your digital channels.

Do you have a large email list? Be sure to let them in on your deal. If you don’t have an email database, make a New Year’s resolution to build one. A strong subject line, simple, professional design and timing your email properly are all essential to the success of your email campaign.

Utilize your social media campaigns to spread the word leading up to, and throughout your campaign. Create (or have someone create) eye-catching graphics to utilize on your pages. And be sure to comply with the most recent social media image sizes so your graphics look great on all channels. Put some of that budget you saved not doing print advertising behind your social posts to promote them.

Be Consistent and True to Your Brand

Do not allow the hoopla of the holidays distract you from your brand and your message. Be consistent in your offer, messaging and imagery. And be consistent across all media. Whether that’s through your messaging, imagery or the use of a hashtag, don’t let the last minute frenzy throw you off course. You do not want to spend 2015 rebuilding a brand you’ve worked so hard to create.

If you have any questions, or would like help implementing your 2017 holiday campaign, or your 2018 marketing strategy, contact me.