Digital Marketing Checklist

Question–does your audience know you exist? If they don’t, they can’t buy from you. If they do know you exist, do they like you? Do they trust you? If you are starting a new business, or looking to grow your existing business, t his checklist is for you. All businesses ultimately have one main goal— … Continue reading Digital Marketing Checklist

5 Ways To Cut Through The Noise & Stay Top of Mind This Holiday Season

The holidays are right around the corner, especially when it comes to marketing. Costco and Target have had holiday decor out since the kids went back to school. If you are in retail or B2C, holiday marketing campaigns are a non-negotiable. Black Friday and Cyber Monday are like the retail Olympics. But what about B2B? … Continue reading 5 Ways To Cut Through The Noise & Stay Top of Mind This Holiday Season

analytics

The Digital Marketing Analytics You Need To Be Tracking

It's the first of the month and that means it's the time I generate analytics reporting for my clients. Last month I wrote and article on LinkedIn about why you need to be looking at your analytics each month. Here's the why:  It helps you better understand your audience. No more guessing. Whatever your industry, … Continue reading The Digital Marketing Analytics You Need To Be Tracking