analytics

The Digital Marketing Analytics You Need To Be Tracking

It's the first of the month and that means it's the time I generate analytics reporting for my clients. Last month I wrote and article on LinkedIn about why you need to be looking at your analytics each month. Here's the why:  It helps you better understand your audience. No more guessing. Whatever your industry, … Continue reading The Digital Marketing Analytics You Need To Be Tracking

Telling People What You Do—One-Liner Exercise

Have you ever tried to write your own bio? It's hard, right? All of your experiences, work and interests are hard to boil down to just a few sentences. What about when you sit down in an interview or meeting with a new client and get the dreaded question, "Tell me about yourself"? Telling people … Continue reading Telling People What You Do—One-Liner Exercise

how to write subject lines

How do you write subject lines that get people to actually open your emails?

Do you find yourself spending hours creating amazing content and beautiful emails only to have your open rate leave you feeling defeated? What good is all of that amazing content and beautiful graphics if no one opens your email? What you need is a method to create compelling subject lines that actually get people to … Continue reading How do you write subject lines that get people to actually open your emails?