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Whether you are sending an email, creating a social media post, designing an ad, or recording a video, you want your audience to DO something after reading what you've shared. You want them to take some sort of action. If you aren't strategically thinking about your calls to action and writing in ways the urge … Continue reading Calls To Action That Convert →

Before you can choose social media platforms or create content for your social media account, you first have to know who you are creating it for. I see it all the time. Companies create social accounts with a "just because" mindset without any real strategy or thought behind it. That may make you feel better … Continue reading What You Need To Know Before You Can Best Use Social Media For Your Business →

Think you can't use Instagram for your B2B business? Think your customers aren't on Instagram? Think again. More than 25 million companies across the world are taking advantage of Instagram for business. And with over 1 billion daily active users, unless you have an extremely niche audience, your customers are most definitely on Instagram. Instagram gives B2B … Continue reading How B2B Marketers Can Use Instagram →