articles & tips

  • How To Make Video Work For Your Business

    One thing I am always working with my clients on is trying to get them to implement more video into their strategy. Why? Well, first, the numbers don’t lie:     Social media success comes down to engagement, right? It doesn’t matter how many followers you have if they aren’t engaging with your content. AndContinue… Read more

  • How To Prepare For Small Business Saturday

    This year marks the 10th anniversary of Small Business Saturday. On November 30th communities will come together in support of their favorite small businesses. Small Business Saturday was created  to encourage people to shop small and bring more holiday shopping to small businesses instead of the big box stores and online giants. Do you haveContinue… Read more

  • The Questions Your Website Needs To Answer To Get Your Customers’ Attention

    I have some bad news. Nobody cares about your product or service. What?! It’s true. They don’t care about your product. They care about what your product can do for them or get them. For something to add value, it needs to do one (or more) of these things: Save someone time Make someone moneyContinue… Read more

  • Digital Marketing Checklist

    Question–does your audience know you exist? If they don’t, they can’t buy from you. If they do know you exist, do they like you? Do they trust you? If you are starting a new business, or looking to grow your existing business, t his checklist is for you. All businesses ultimately have one main goal—Continue… Read more

  • 5 Ways To Cut Through The Noise & Stay Top of Mind This Holiday Season

    The holidays are right around the corner, especially when it comes to marketing. Costco and Target have had holiday decor out since the kids went back to school. If you are in retail or B2C, holiday marketing campaigns are a non-negotiable. Black Friday and Cyber Monday are like the retail Olympics. But what about B2B?Continue… Read more

  • How To Get Excited About Mondays (plus my morning routine)

    How To Get Excited About Mondays (plus my morning routine)

    Are you Team Monday? We have always been taught to dread Mondays. While Monday will never be Sunday Funday, there are still things you can do to start to look forward to your Mondays. Here are 5 things to do to get excited about Monday. Make the most of your weekends:  Have you ever hadContinue… Read more