blog

  • Digital Marketing Checklist

    Question–does your audience know you exist? If they don’t, they can’t buy from you. If they do know you exist, do they like you? Do they trust you? If you are starting a new business, or looking to grow your existing business, t his checklist is for you. All businesses ultimately have one main goal—Continue… Read more

  • 5 Ways To Cut Through The Noise & Stay Top of Mind This Holiday Season

    The holidays are right around the corner, especially when it comes to marketing. Costco and Target have had holiday decor out since the kids went back to school. If you are in retail or B2C, holiday marketing campaigns are a non-negotiable. Black Friday and Cyber Monday are like the retail Olympics. But what about B2B?Continue… Read more

  • How To Get Excited About Mondays (plus my morning routine)

    How To Get Excited About Mondays (plus my morning routine)

    Are you Team Monday? We have always been taught to dread Mondays. While Monday will never be Sunday Funday, there are still things you can do to start to look forward to your Mondays. Here are 5 things to do to get excited about Monday. Make the most of your weekends:  Have you ever hadContinue… Read more

  • The Digital Marketing Analytics You Need To Be Tracking

    The Digital Marketing Analytics You Need To Be Tracking

    It’s the first of the month and that means it’s the time I generate analytics reporting for my clients. Last month I wrote and article on LinkedIn about why you need to be looking at your analytics each month. Here’s the why:  It helps you better understand your audience. No more guessing. Whatever your industry,Continue… Read more

  • Telling People What You Do—One-Liner Exercise

    Telling People What You Do—One-Liner Exercise

    Have you ever tried to write your own bio? It’s hard, right? All of your experiences, work and interests are hard to boil down to just a few sentences. What about when you sit down in an interview or meeting with a new client and get the dreaded question, “Tell me about yourself”? Telling peopleContinue… Read more

  • How do you write subject lines that get people to actually open your emails?

    How do you write subject lines that get people to actually open your emails?

    Do you find yourself spending hours creating amazing content and beautiful emails only to have your open rate leave you feeling defeated? What good is all of that amazing content and beautiful graphics if no one opens your email? What you need is a method to create compelling subject lines that actually get people toContinue… Read more