• Haven’t Planned Your Holiday Campaigns Yet? There’s Still Time

    It seems like every year the holiday season comes out of nowhere. I blame Costco for putting Christmas decorations out right after back-to-school. Nothing against Costco. I love Costco. I was literally there today. Back to business… If you are a small business, just keeping up with day-to-day tasks, customer service, business development and anyContinue… Read more

  • Social Media Considerations: Your Audience Matters

    All too often I see brands jump into social media with an “all-or-nothing” attitude, meaning they think they have to have a presence on Facebook, Twitter, Pinterest, Instagram, Tumblr, Google+ and everything in between. When guiding clients to the right solution, I always come back to the content. I will ask, “What content do youContinue… Read more

  • Go Green in Your Home Office

    This post is a little belated, but inspired by Earth Day. I work with several eco-friendly and Earth conscious brands and I am always looking for ways to make my world a little more green. But one requirement for me is that it still has to be easy. Complete lifestyle overhauls are just not realisticContinue… Read more

  • Yahoo Bans Working From Home

    I am sure you have heard the recent announcement that Yahoo! CEO, Marissa Mayer, banned working from home for Yahoo! employees. The memo sent to employees read: “Speed and quality are often sacrificed when we work from home”, read a memo sent to all employees, “We need to be one Yahoo!, and that starts withContinue… Read more

  • Metro-Edge EDGEucational Forum: The Art of Fundraising

    Metro-Edge EDGEucational Forum: The Art of Fundraising

    This week I attended an event put on by Metro-Edge at the Chamber of Commerce called “The Art of Fundraising”. As Board Chair of Girls on the Run of Greater Sacramento, I am often in a position to ask for money and search for donors and sponsors for program development and the various events weContinue… Read more