Stop wasting time & money on marketing that doesn’t convert
Many businesses are wasting time and money on marketing that isn’t converting. I help businesses clarify their message, and build marketing strategies that empower them to reach the right customers in the right ways so they can focus on growing their business and their bottomline.
I work with businesses to develop creative digital marketing strategies and solutions to achieve business goals.
If you’re looking for a solid strategy to attract new audiences, engage existing audiences, build brand awareness, or generate buzz, contact me and let’s chat about your challenges, goals and how to get there.
Hey there! I’m Amanda Holliday. That’s Holliday with 2Ls—get it? I’m an online marketing nerd, and life-long learner, always striving to stay on top of the latest industry trends so you don’t have to. I also believe marketing should serve a purpose or solve a problem.
I’m a born and raised California girl, went to Colorado for college, but Montana has my heart. When I’m not working, you’ll find me in to kitchen cooking, drinking a great cup of coffee or glass of red wine, and exploring Northwest Montana with my husband and son.
Working on the agency side, as well as internally with brands, I have seen the online marketing industry change countless times. I remember my first job out of college was to compile and present research that would convince our agency’s homebuilding client to advertise online. They thought we were crazy at first. Those were the days of full-page color ads in the Sunday papers when people drove around looking for “for sale” signs to shop for homes. And look at us now…people will not only shop for a home online, they will actually buy a home online.
Now, brands understand the need for a digital strategy, but often don’t know where to start or how to maintain their efforts.
I’m passionate about helping them figure it out! There’s no one-size-fits-all solution for marketing – no magic formula.
The “build it and they will come” mentality doesn’t work. It takes time, research, nurturing, and a lot of flexibility to make it work.
My approach is always research-based, and always customized to each client. I get to know you, your business and your industry. From there, I develop a killer strategy based on what will most effectively accomplish your goals. The final piece to the puzzle? Flawlessly executing that strategy.
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Services
2Ls offers a comprehensive suite of digital marketing solutions and training, providing clients with a research-centered approach to marketing that delivers results. 2Ls specializes in:
1-on-1 Consulting and Coaching: you know what you should be doing but you also know the value in having an expert in your corner to guide you, help you make the best decisions for your business and teach you the tricks the of the trade. If that sounds like you, monthly consulting can be the little bit of extra support you need.
Campaign Strategy Development: the who, what, when, where, and the all important why
Web and Social Media Audit: comprehensive analysis of how your existing presence is performing
Branding: development of strategy, messaging, voice. Not sure who your company wants to be when they grow up? Let’s figure it out.
Copywriting: website copy, press releases, scriptwriting, online ads, brochures, flyers, you name it
Graphic Design: logo design, business cards, print and online ads, brochures, flyers, posters, rack cards
Social Media Management: strategy and content calendar development,content creation, community management, reputation management
Search Engine Marketing and Optimization: SEO audits, keyword research, link building, SEO copywriting and editing
Email Marketing: list building, email template design, copywriting, deployment
Analytics and Reporting: know if your efforts are paying off and where you have room for improvement. We analyze your web, social and email campaigns on a monthly, quarterly, or annual basis.
Training and Professional Development: want to empower your team to implement your strategy in-house? I can train internal teams and employees on best practices, dos and don’ts and give them the tools to make your strategy work for your business. Learn more about training options.
Ahhh, engagement. The social media buzz word of the year. 2020’s must have social media item. Engagement. Everyone wants it, but how do you get it? Wanting it isn’t enough. First, what is instagram engagement? I’ll tell you this first—it’s not the number of followers you have. It’s the amount of interaction you get from … Continue reading 8 Ways To Get More Engagement on Instagram→
Have you jumped on the Reels train? In August, Instagram released its newest feature—Reels. Basically, TikTok for Instagram. From Instagram: Record and edit 15-second multi-clip videos with audio, effects, and new creative tools. You can share reels with your followers on Feed, and, if you have a public account, make them available to the wider … Continue reading 10 Ideas For Using Instagram Reels For Your Business→
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2021 Plan
Be proactive, not reactive.
What would it feel like to walk into the next year with a real plan for your business? I’m not just talking about “goals” and what you hope to achieve. I’m talking about a comprehensive plan and strategy around how you are actually going to reach the goals you have for your business.
Think it’s not necessary because the way the world is right now, you’ll just have to pivot anyways? Wrong! Having a plan that is built with pivoting in mind is what it’s all about. With a plan in place, you can make decisions quickly if or when the need to pivot comes up.
You can spend the first few months of 2021 excited and motivated to grow your business and never actually make anything happen. Or, you could hit the ground running with an action plan that will keep you going for the entire year because you KNOW where you are going and what you need to do to get there.
If you want to be prepared and fueled for 2021, now’s the time to do it, and I can help you get there. For the remainder of 2020, I have limited spots available for my 2021 Planning Packages.
And this year, there are two packages to choose from:
The Plan
Pre-planning benchmarking and discovery.
2-hour planning session (via video conference)
Strategy and roadmap for 2021 to achieve your biggest growth goals
Investment: $449
The Plan+
Everything included in The Plan
+ 3 months of coaching and support to help implement the plan
Investment: $1649 ($300 savings)
Things we will cover:
Business benchmarks
Industry insights
Needle movers: what strategies are actually going to get you where you want to go?
Map out your big initiatives and projects & fill in the gaps with supporting efforts
Budget: what are you going to have to invest into your business in 2021?
Trends for 2021: focus on what matters, not just the next shiny object
Built in flexibility: need to pivot? No problem. You’ll be prepared.
Ready to make 2021 the year you start with a real plan? Sign up below to reserve your spot:
