Many businesses are wasting time and money on marketing that isn’t converting. I help businesses clarify their message, and build marketing strategies that empower them to reach the right customers in the right ways so they can focus on growing their business and their bottomline.

I work with businesses to develop creative digital marketing strategies and solutions to achieve business goals.

If you’re looking for a solid strategy to attract new audiences, engage existing audiences, build brand awareness, or generate buzz, contact me and let’s chat about your challenges, goals and how to get there.

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About

Hey there! I’m Amanda Holliday. That’s Holliday with 2Ls—get it? I’m an online marketing nerd, and life-long learner, always striving to stay on top of the latest industry trends so you don’t have to. I also believe marketing should serve a purpose or solve a problem.

I’m a born and raised California girl, went to Colorado for college, but Montana has my heart. When I’m not working, you’ll find me in to kitchen cooking, drinking a great cup of coffee or glass of red wine, and exploring Northwest Montana with my husband and son.

Working on the agency side, as well as internally with brands, I have seen the online marketing industry change countless times. I remember my first job out of college was to compile and present research that would convince our agency’s homebuilding client to advertise online. They thought we were crazy at first. Those were the days of full-page color ads in the Sunday papers when people drove around looking for “for sale” signs to shop for homes.  And look at us now…people will not only shop for a home online, they will actually buy a home online.

Now, brands understand the need for a digital strategy, but often don’t know where to start or how to maintain their efforts.

I’m passionate about helping them figure it out! There’s no one-size-fits-all solution for marketing – no magic formula.

The “build it and they will come” mentality doesn’t work. It takes time, research, nurturing, and a lot of flexibility to make it work.

My approach is always research-based, and always customized to each client. I get to know you, your business and your industry. From there, I develop a killer strategy based on what will most effectively accomplish your goals. The final piece to the puzzle? Flawlessly executing that strategy.

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Services

2Ls offers a comprehensive suite of digital marketing solutions and training, providing clients with a research-centered approach to marketing that delivers results. 2Ls specializes in:

  • Campaign Strategy Development: the who, what, when, where, and the all important why
  • Web and Social Media Audit: comprehensive analysis of how your existing presence is performing
  • Branding: development of strategy, messaging, voice. Not sure who your company wants to be when they grow up? Let’s figure it out.
  • Copywriting: website copy, press releases, scriptwriting, online ads, brochures, flyers, you name it
  • Graphic Design: logo design, business cards, print and online ads, brochures, flyers, posters, rack cards
  • Social Media Management: strategy and content calendar development, content creation, community management, reputation management
  • Search Engine Marketing and Optimization: SEO audits, keyword research, link building, SEO copywriting and editing
  • Email Marketing: list building, email template design, copywriting, deployment
  • Analytics and Reporting: know if your efforts are paying off and where you have room for improvement. We analyze your web, social and email campaigns on a monthly, quarterly, or annual basis.
  • Training and Professional Development: want to empower your team to implement your strategy in-house? I can train internal teams and employees on best practices, dos and don’ts and give them the tools to make your strategy work for your business. Learn more about training options.

CLICK HERE FOR PACKAGES & RATES

If you have a challenge, I will find a solution. Contact us for a free consultation and let’s get to work!

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Blog

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2020 Plan

Be proactive, not reactive.

What would it feel like to walk into the next year with a real plan for your business? I’m not just talking about “goals” and what you hope to achieve. I’m talking about a comprehensive plan and strategy around how you are actually going to reach the goals you have for your business.

You can spend the first few months of 2020 excited and motivated to grow your business and never actually make anything happen. Or, you could hit the ground running with an action plan that will keep you going for the entire year because you KNOW where you are going and what you need to do to get there.

If you want to be prepared and fueled for 2020, now’s the time to do it, and I can help you get there. For the remainder of 2019, I have limited spots available for my 2020 Planning Package. Here’s what it looks like:

  • Pre-planning benchmarking and discovery: where are you and where do you want to go?
  • 2-hour planning session (in-person or via video conference)
  • Strategy and roadmap for 2020 to achieve your biggest growth goals

Things we will cover:

  • Business benchmarks
  • Industry insights
  • Needle movers: what strategies are actually going to get you where you want to go?
  • Map out your big initiatives and projects & fill in the gaps with supporting efforts
  • Budget: what are you going to have to invest into your business in 2020?
  • Trends for 2020: focus on what matters, not just the next shiny object

The investment? $449 through the end of the year.

Ready to make 2020 the year you start with a real plan? Sign up below to reserve your spot: