Stop wasting time & money on marketing that doesn’t convert
Many businesses are wasting time and money on marketing that isn’t converting. I help businesses clarify their message, and build marketing strategies that empower them to reach the right customers in the right ways so they can focus on growing their business and their bottomline.
I work with businesses to develop creative digital marketing strategies and solutions to achieve business goals.
If you’re looking for a solid strategy to attract new audiences, engage existing audiences, build brand awareness, or generate buzz, contact me and let’s chat about your challenges, goals and how to get there.
Hey there! I’m Amanda Holliday. That’s Holliday with 2Ls—get it? I’m an online marketing nerd, and life-long learner, always striving to stay on top of the latest industry trends so you don’t have to. I also believe marketing should serve a purpose or solve a problem.
I’m a born and raised California girl, went to Colorado for college, but Montana has my heart. When I’m not working, you’ll find me in to kitchen cooking, drinking a great cup of coffee or glass of red wine, and exploring Northwest Montana with my husband and son.
Working on the agency side, as well as internally with brands, I have seen the online marketing industry change countless times. I remember my first job out of college was to compile and present research that would convince our agency’s homebuilding client to advertise online. They thought we were crazy at first. Those were the days of full-page color ads in the Sunday papers when people drove around looking for “for sale” signs to shop for homes. And look at us now…people will not only shop for a home online, they will actually buy a home online.
Now, brands understand the need for a digital strategy, but often don’t know where to start or how to maintain their efforts.
I’m passionate about helping them figure it out! There’s no one-size-fits-all solution for marketing – no magic formula.
The “build it and they will come” mentality doesn’t work. It takes time, research, nurturing, and a lot of flexibility to make it work.
My approach is always research-based, and always customized to each client. I get to know you, your business and your industry. From there, I develop a killer strategy based on what will most effectively accomplish your goals. The final piece to the puzzle? Flawlessly executing that strategy.
2Ls offers a comprehensive suite of digital marketing solutions and training, providing clients with a research-centered approach to marketing that delivers results. 2Ls specializes in:
1-on-1 Consulting and Coaching: you know what you should be doing but you also know the value in having an expert in your corner to guide you, help you make the best decisions for your business and teach you the tricks the of the trade. If that sounds like you, monthly consulting can be the little bit of extra support you need.
Campaign Strategy Development: the who, what, when, where, and the all important why
Web and Social Media Audit: comprehensive analysis of how your existing presence is performing
Branding: development of strategy, messaging, voice. Not sure who your company wants to be when they grow up? Let’s figure it out.
Copywriting: website copy, press releases, scriptwriting, online ads, brochures, flyers, you name it
Graphic Design: logo design, business cards, print and online ads, brochures, flyers, posters, rack cards
Social Media Management: strategy and content calendar development,content creation, community management, reputation management
Search Engine Marketing and Optimization: SEO audits, keyword research, link building, SEO copywriting and editing
Email Marketing: list building, email template design, copywriting, deployment
Analytics and Reporting: know if your efforts are paying off and where you have room for improvement. We analyze your web, social and email campaigns on a monthly, quarterly, or annual basis.
Training and Professional Development: want to empower your team to implement your strategy in-house? I can train internal teams and employees on best practices, dos and don’ts and give them the tools to make your strategy work for your business. Learn more about training options.
Story time…about a month ago I was feeling overwhelmed. So much to do and not enough time left me feeling uninspired and unmotivated. You know the feeling—there is so much to do that you don’t know where to start, feel paralyzed and wind up doing nothing. One day I was beating myself up for having … Continue reading Why I Take A Day For Business Self Care Every Week→
Not sure where to start when it comes to writing ad copy for Facebook and Instagram ads? Start here with these ad copy tips. Keep it Positive People come to social media to feel good, and Facebook and Instagram want to make sure the ads they are seeing support that. Your ads shouldn’t remind people … Continue reading Facebook and Instagram Ad Copy Tips→
Mastering Social Media Workshop
Tired of spending time & money on social media tactics that aren’t working?
What if you could spend less time on social media but see the results you’ve always wanted?