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Why April Fools Marketing Is a Bad Idea (And What to Do Instead)
Every year, right around March 31st, I brace myself. Because I know what’s coming: a parade of brand “jokes” that range from mildly confusing to genuinely damaging. And every year, I find myself asking the same question — why? What are brands actually trying to accomplish on April 1st? What’s the strategic goal? Because from… Read more
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Q2 Small Business Marketing Ideas: Spring Clean Your Strategy and Set Up for a Profitable Summer
Q2 is one of the most underrated quarters in the small business calendar. You’ve made it through the momentum (and pressure) of Q1. Summer is on the horizon. And right now—April through June—you have a window of opportunity that most business owners completely miss. This is the quarter to audit what’s working, make intentional pivots,… Read more
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Embracing AI: The Future of Marketing Is Speaking Two Languages
How to stay deeply human while making sure the machines can find you You have spent years—maybe decades—learning how to talk to your customers. You know their pain points, their language, the exact words that make them feel seen. That knowledge? It still matters. It always will. But something has shifted in how people find… Read more
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Why Flodesk Is The Best Email Marketing Platform for Entrepreneurs
If you’ve ever felt intimidated by email marketing platforms—drowning in features you’ll never use, decoding confusing pricing tiers, or staring at a blank template wondering where to start—you’re not alone. Most email marketing tools were built for enterprise teams with dedicated designers and developers. But what about the rest of us? That’s exactly why Flodesk… Read more
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Super Bowl 60 Ad Trends: What Small Businesses Can Learn from the Big Game
An analysis of Super Bowl LX advertising themes and how to apply them without the $8 million-dollar price tag The Big Picture Super Bowl 60 (February 8, 2026) represents a pivotal moment in advertising, with brands paying a record $8 million for 30 seconds of airtime. But beyond the celebrity cameos and massive budgets, five… Read more
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The History of Hashtags and How To Use Them Strategically in 2026
If you feel like hashtags used to work and now they’re just… confusing, you’re not imagining things. Hashtags haven’t disappeared, and they aren’t “dead”—but their role on Instagram has changed dramatically over the years. What once helped you grow fast and reach new audiences now serves a very different purpose. Let’s break down: why hashtags… Read more