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Give Your Customers the Passenger Princess Treatment
Your customers don’t want more options. They want to feel taken care of. Here’s how to give them the passenger princess treatment, plus a checklist to make it an easy yes. Read more
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Building an Agile Marketing Strategy That Pivots When You Do
An agile marketing strategy isn’t about constant motion or chasing every new trend. It’s about building your marketing around a fixed anchor — what I call your “spot” — so you can change your offers, platforms, and even your niche without confusing your audience or losing your footing. The entrepreneurs who pivot without getting dizzy… Read more
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5 Questions to Ask Before You Create Any Piece of Content
There’s a specific kind of stuck that happens when you sit down to create content for your business. I call it the blinking cursor effect. You open the app. You scroll for “inspiration”. Twenty minutes later you either post something forgettable or you close the app and tell yourself you’ll do it tomorrow. Because here’s… Read more
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Why Just Hiring a Social Media Manager Won’t Fix Your Marketing
I want to say something that might be a little uncomfortable, especially if you’re currently in the middle of interviewing social media managers. Hiring one might not fix the problem you think it will fix. I’m not saying don’t do it. Good social media managers are talented, hardworking professionals who can do incredible things for… Read more
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What Reality TV Can Teach Small Businesses About Storytelling
I’ll admit it: I’m a Bravo fan. And I have zero guilt about it. Earlier this week was the first of three Summer House reunion episodes, and if you know anything about the Summer House world right now, you know this was the moment everyone’s been waiting for. The drama is real, the stakes feel… Read more
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The Most Underrated Emotion in Marketing Isn’t Urgency. It’s Peace of Mind.
We talk a lot about the emotions that drive people to buy. Urgency. Excitement. FOMO. Aspiration. Even fear, if we’re being honest about how some marketing works. But there’s one emotion I think gets criminally overlooked, especially for those of us building small businesses: peace of mind. Peace of mind is what your audience feels… Read more