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Why Just Hiring a Social Media Manager Won’t Fix Your Marketing
I want to say something that might be a little uncomfortable, especially if you’re currently in the middle of interviewing social media managers. Hiring one might not fix the problem you think it will fix. I’m not saying don’t do it. Good social media managers are talented, hardworking professionals who can do incredible things for… Read more
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What Reality TV Can Teach Small Businesses About Storytelling
I’ll admit it: I’m a Bravo fan. And I have zero guilt about it. Earlier this week was the first of three Summer House reunion episodes, and if you know anything about the Summer House world right now, you know this was the moment everyone’s been waiting for. The drama is real, the stakes feel… Read more
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The Most Underrated Emotion in Marketing Isn’t Urgency. It’s Peace of Mind.
We talk a lot about the emotions that drive people to buy. Urgency. Excitement. FOMO. Aspiration. Even fear, if we’re being honest about how some marketing works. But there’s one emotion I think gets criminally overlooked, especially for those of us building small businesses: peace of mind. Peace of mind is what your audience feels… Read more
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Why April Fools Marketing Is a Bad Idea (And What to Do Instead)
Every year, right around March 31st, I brace myself. Because I know what’s coming: a parade of brand “jokes” that range from mildly confusing to genuinely damaging. And every year, I find myself asking the same question — why? What are brands actually trying to accomplish on April 1st? What’s the strategic goal? Because from… Read more
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Q2 Small Business Marketing Ideas: Spring Clean Your Strategy and Set Up for a Profitable Summer
Q2 is one of the most underrated quarters in the small business calendar. You’ve made it through the momentum (and pressure) of Q1. Summer is on the horizon. And right now—April through June—you have a window of opportunity that most business owners completely miss. This is the quarter to audit what’s working, make intentional pivots,… Read more
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Embracing AI: The Future of Marketing Is Speaking Two Languages
How to stay deeply human while making sure the machines can find you You have spent years—maybe decades—learning how to talk to your customers. You know their pain points, their language, the exact words that make them feel seen. That knowledge? It still matters. It always will. But something has shifted in how people find… Read more