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The State of Digital Marketing In The Construction Industry
Did you know that 97% of consumers use the internet when researching local services and 88% of consumers trust online reviews as much as they trust personal recommendations? It is no longer good enough to just have a website or a Facebook page. You need a strategy behind it, you need to nurture it, analyze it, and adjust Read more
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Organic Search Ranking—Is #1 Really Number One?
Have you ever received an email from a company that “guarantees to get you in the #1 spot on Google”? I can’t tell you how many clients of mine and forwarded me those emails so excited that someone can guarantee they will be the first result on Google. Sounds too good to be true, right? Read more
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4 Social Media Trends To Watch in 2018
Social media is changing at a rapid pace. Think about Instagram stories. It was introduced just over a year ago, and now we couldn’t imagine social media without them. Because of this, it’s essential to stay on top of trends and think about what’s to come in social media. First, take a look at this Read more
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What You Need To Know About Facebook’s Algorithm Changes
You may have heard about the changes Facebook recently announced about prioritizing posts from friends and family rather than brands. Here is what you really need to know. The content Facebook is going to be prioritizing includes: “Posts that spark conversations and meaningful interactions between people” “Posts that you might want to share and react Read more
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The Importance of Social Selling
I recently gave a presentation to a client’s sales team focused on the importance of social media being part of the sales process. Social selling is the future of sales. The data proves that: 79% of sales people who use social media outsell their peers 72% of B2B buyers use social media to research purchase Read more
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Holiday Card Design and Production—2L’s Delivers
December is right around the corner and you haven’t even though about your company holiday cards yet? Don’t worry, there’s still time. I can help you quickly turn around a beautiful, creative and thoughful card your customers, clients, friends and family will love. I will create two design options for you and create copy that delivers Read more