Whether you are sending an email, creating a social media post, designing an ad, or recording a video, you want your audience to DO something after reading what you’ve shared. You want them to take some sort of action. If you aren’t strategically thinking about your calls to action and writing in ways the urge your audience to take the action YOU want them to take, then you are missing out.
Ask yourself what you want your audience to do? Do you want them to read a blog post? Watch a video, sign up for your email list? Buy something? Donate? Sign up to volunteer? Like a post. Share a post? Comment on a post? Create a list of all of these desired actions and then get creative about how to get your audience to take those actions.
I want you to say goodbye to join, sign up, learn more, and subscribe. Those calls to action are vague and unclear. What am I joining? What am I subscribing to?
Never assume your audience knows what you want them to do or knows what you have to offer. You may know that you have a bomb email newsletter, but saying “sign up for my newsletter” does nothing to illustrate that.
There are many benefits to spending more time and energy on writing calls to action, including:
- Insert your personality into your brand. Are you funny? Have fun with your calls to action and make them funny.
- Make it crystal clear what your audience is getting
- Increase conversions
Messaging and Calls To Action Best Practices
- Don’t try to be clever – just be clear
- Avoid all mention of your brand
- Speak directly to the right people
- Make it emotional
- Instill a sense of urgency
Also remember not to overdo it and sound to pushy or sales-y. You want your audience to feel like they are getting what your CTA is promising. Don’t trick your audience into clicking, that will only harm you in the future.
Here’s some inspiration: