Let me start by saying you CAN make real connections on Instagram.⠀
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It might sound weird, but I truly believe you can create real connections on social media. There are people I have never met in real life who I know really well, who support me and cheer for me. ⠀
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Do you have that? If not and you wish you did, keep reading for 5 tips on how to make real, authentic connections on social media. ⠀
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You may be asking yourself, “Why should I care about connections online?”. There are so many reasons why creating connections on social media matters. ⠀
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Here are a few:⠀
1. While online connections can’t (and shouldn’t) replace real life human connection, it is always nice to have more people supporting you and who you can relate to. There are literally BILLIONS of people on social media.⠀
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2. Creating connections on social media is the best way to ultimately sell on social media. People want to buy from people, especially people they trust. Build trust so you are who they WANT to buy from. ⠀
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3. It makes it all more fun and less lonely. For you and your audience. ⠀
CRUSH THE COMMENTS
- Respond to every comment.
- Use people’s name.
- Take the time to click to their profile and use their name in your response. Make sure you spell it right, too.
- Make sure YOUR name is in your bio so people know who you are and instantly feel connected to you.
- Post authentic, insightful, helpful, or relatable comments on other peoples’ posts.
SHINE ON STORIES
Stories are where you can really make connections.
- Respond to other peoples’ stories
- Share more of your daily life and behind the scenes.
- Engage your followers with polls, quizzes, questions and reaction sliders.
ASK QUESTIONS
They say if you want to be interesting, BE INTERESTED.
- Ask your audience for their opinions.
- Let them help you make a choice. Bring them along and make them feel invested in the outcome.
- Don’t just TELL us stuff. Ask us, too.
GET PERSONAL
There’s no way around this one.
- If you want to create real connections, you have to BE REAL.
- Share your quirks, your failures, your pet peeves and your favorite things.
- Vulnerability and empathy builds trust and likability.
STAY CONSISTENT
I know, I know. I say it all the time.
- You can’t just show up once in awhile and expect people to connect with you.
- You have to commit to it to see results.
- The other benefit of staying consistent is that it gets easier the longer you stick with it. It becomes a habit and routine instead of a task on your to-do list.
Have you been able to make real connection on social media?