Did you know the average person spends almost 7 hours online every day? That’s a staggering amount of time, right? It shows just how important digital marketing is for businesses today.
People research, learn about and choose to purchase based on recommendations, information, and content they see online. Are they seeing and hearing about your business when they’re online?
Having been in digital marketing for 18 years, I understand the power and potential of leveraging digital marketing and how it can help you reach your target audience effectively.
So, if you’re looking to increase your online presence and grow your brand awareness, let’s work together.
Are you showing up where they are spending their time?
Try this exercise…
1. Ask yourself where you spend most of your time online each day. Email? Social? Youtube? Google searches? How does your 7 hours spent online breakdown?
Your breakdown is likely similar to your customers’ as well.
2. Then ask yourself if your business’ online presence matches that breakdown. For example, if your customer spends most of their 7 hours in email, are you showing up most frequently in their inbox? If they are big Youtubers, are you creating content for Youtube?
3. If you answered NO to question 2, ask yourself why not? What can you do to show up more often where your customers are spending their time.
7 hours is an astonishing amount of time. It’s also a clear indicator of just how important digital marketing is for businesses today. they’re online?
So, if you’re looking to show up more (and better) where your target audience is, I can help.