If marketing feels like a chore lately, you’re not alone.
It’s easy to get sucked into the pressure of what you “should” be doing and get stuck in the cycle of creating content, posting, and promoting—only to feel like you’re getting nowhere.
💕 But here’s the good news—it doesn’t have to be that way.
Your marketing should give you butterflies. You should feel passionate about marketing your business because it’s an extension of you and because it’s fun. It shouldn’t feel like just another task on your to-do list.
I wanted to share some ideas to help you fall back in love with marketing your business. Try one (or all) of these simple ideas and report back on how you feel.
💌Write a dating profile for your business
Pretend your business is on a dating app, and you’re looking for your ideal client. This exercise is fun and creative but also helps you clarify your messaging and better understand your clients. Include things like:
- What you’re looking for: What kind of clients or customers are the best fit for you?
- Turn-ons: What types of clients excite you? Passionate entrepreneurs? Foodies? Burnt out moms?
- Turn-offs: Who’s NOT a good fit for your business? What would make someone not align with your values or who aren’t ready for your product or services?
- Must love (or tolerate): What do they need to know about you and what you love? Bravo, coffee, champagne? Just me?!
- Why you’re a catch: What makes your business special? What do you offer that no one else does?
☕️ Meet up with a friend for a coffee & content date
Does shooting b-roll feel cringe? Duh…it does for everyone. But who cares? And you know what makes feeling cringe better? Doing it with someone else. Meet up with a business friend, grab a coffee, and plan a content date. You’ll get a yummy bevie, a ton of content, and even more laughs. Sign me up!
🔦 Discover your marketing personality
The reason I created the Marketing Personality Quiz is that I see too many business owners trying to market the way everyone is, or the way they think they SHOULD. But after 20 years in marketing, I’ve learned that by understanding (and accepting) your marketing personality type, you can lean into being the marketer you ARE. And when you do that, you start having more fun, feel more confident and actually stick with your marketing efforts. 👉
👉 Want to find your personality type? TAKE THE QUIZ.
💕 Post what you want to post
It’s time to throw out the “rules” (psst…there are no rules) and post what you want to post. This is your official permission slip from a marketing expert. Have an opinion on something? Post it! Want to share a silly, funny post that shows your personality? Post it! Doing something fun or exciting in your “real” life? Post it!
🤗 Don’t do it alone
If you’re ready to love your marketing again, let’s do it together. Marketing doesn’t have to feel like a chore—especially when you have the right strategy (and a marketing bestie) to guide you. If you’re ready to simplify, refresh, reenergize and actually enjoy your marketing again, let’s talk.
👉 Explore my services or reach out and I’ll work with you to find the best way to make marketing work for you (instead of feeling like work).
Here’s to falling back in love with marketing your business!
P.S. If you do any of these exercises, let me know (or tag me).
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