Here’s the deal: People are hardwired to respond to getting out of pain more quickly than they are to seek out pleasure. Why does that matter to your business? It matters because you need to speak to your customers’ pain points and the problems you solve. If someone doesn’t know they have a problem theyContinueContinue reading “Writing Engaging Copy That Converts”
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Digital Marketing Trends I’m Excited About in 2020
We have come to the end of another year, and as we spend these weeks planning and prepping and dreaming about what 2020 will bring for our businesses, it’s important to know where the industry is going. Of course, digital marketing is constantly changing. Things we think will be the next big thing might beContinueContinue reading “Digital Marketing Trends I’m Excited About in 2020”
Marketing Strategy Framework For 2020
Are you struggling to nail down a marketing plan for 2020? I have been working with clients on building out detailed, robust marketing strategies for 2020. No matter what size or type of business you are in, you should have some sort of strategy and plan going in to the new year. Why a marketingContinueContinue reading “Marketing Strategy Framework For 2020”