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As someone who’s been in marketing for over 20 years and had my own business for 14 years, this is what I’m doing before 2026 to set my business up for success without the end of year stress. For me, the end of they ear isn’t just about just setting goals. It’s about building the Read more

They are engaged!! By now you’ve probably seen the news: Taylor Swift and Travis Kelce are officially engaged. Cue the headlines, the TikToks, and a million heart emojis. 💍 Here’s the thing—people aren’t just excited because two famous people got engaged. They’re invested because of the story. Think about it: It’s a complete narrative arc—and Read more

There has been a lot of buzz about email deliverability and a lot of finger pointing. But like most things people are heated about on the internet, there is the rants people post on Threads, and then there are the facts. So I want to talk about email deliverability, why it matters, and how you Read more

I’ve been thinking a lot about growth lately, and I wanted to share a friendly reminder with you. We often feel this pressure to grow our businesses the same way everyone else is growing, but here’s the thing—there’s no one-size-fits-all approach. For example, in my business, a lot of people assume that scaling means building Read more

Stories have always been at the heart of marketing and they always will be. People LOVE stories. They REMEMBER stories. They SHARE stories. But, the way we tell stories is constantly evolving. Let’s take a look. In my childhood we went from commercial jingles we all knew, notes passed between classes and lengthy landline phone Read more

Do Ads Work? Here’s the Truth About Social Media Ads and Why They CAN Work for Your Business If you’ve been wondering whether social media ads actually work, the short answer is: yes, they do! But—and this is a big “but”—only if you understand their purpose and how to use them strategically. Ads are not Read more