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Super Bowl 60 Ad Trends: What Small Businesses Can Learn from the Big Game
An analysis of Super Bowl LX advertising themes and how to apply them without the $8 million-dollar price tag The Big Picture Super Bowl 60 (February 8, 2026) represents a pivotal moment in advertising, with brands paying a record $8 million for 30 seconds of airtime. But beyond the celebrity cameos and massive budgets, five Read more
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The History of Hashtags and How To Use Them Strategically in 2026
If you feel like hashtags used to work and now they’re just… confusing, you’re not imagining things. Hashtags haven’t disappeared, and they aren’t “dead”—but their role on Instagram has changed dramatically over the years. What once helped you grow fast and reach new audiences now serves a very different purpose. Let’s break down: why hashtags Read more
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How to apply the hallmark movie formula to your marketing
Every year, like clockwork, Hallmark releases around 40 new Christmas movies. Forty.Every. Single. Year. And somehow…people keep watching them. On purpose. With snacks. Sometimes twice. Hallmark didn’t accidentally become the holiday movie powerhouse. They turned seasonal storytelling into a repeatable system—and that system has a lot to teach small business owners about consistency, repetition, clarity, Read more
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What Will Matter In Marketing In 2026
Tis the season. The season for everyone to start sharing their predictions for the coming year. Let’s hope my predictions for what will matter in marketing is 2026 will be more interesting than Pantone choosing white as the Color of the Year for 2026. So where is marketing going in 2026? Ultimately, none of know. Read more
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Is Black Friday as we know it dead?
If your inbox looks anything like mine, you might have noticed the same thing I have: Black Friday is no longer just a day—it’s a whole season 🛍️ Sales didn’t start on Friday.🛍️ They didn’t end on Monday. And before Thanksgiving even rolled around, most of us were already tired of the words “doorbuster,” “extended,” and “last chance.” 👉 Read more
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Small Business. BIG Impact. How to do an annual review for your small business
I work with several nonprofit clients, which means I’ve been working on a lot of annual reports lately (tis the season). It’s so powerful to pause and look at the impact these local organizations are making and helping them highlight how their work has changed lives and and supported their communities. And it got me Read more