blog

The other day I was updating my Google Business profile. It was loooonnggg overdue—my services and prices were out of date as was my branding and photos.  While I was updating my profile, it got me thinking about how my free Google Business profile works for me without much maintenance. I’ve had local clients find… Read more

As a solopreneur, I’ve had days where I wished I could clone myself—one version to handle strategy, another to edit content, a third to work with clients, and one to handle all the admin stuff.  But, while they’re working on figuring that out, the good news is I have a ‘team member’ to help me… Read more

I’ve watched Ina Garten most of my life on the Food Network, but I really knew nothing about her or her life (other than she has a sweet husband named Jeffery and lives in the Hampton). Boy, did her memoir surprise me! I love memoirs. There’s something about reading real stories written by the people… Read more

It’s that time of year. Time for everyone to get out their crystal balls 🔮 and predict the future. So where is marketing going in 2025? Ultimately, none of know. But I can use my 20+ years of experience to give you my perspective on what I think will matter in marketing in 2025.  🥳… Read more

Are you exhausted trying to keep up with social media trends? Are you sick of seeing the same content over and over as you scroll your feed? The answer to all these challenges lies in b-roll video. I like to think of b-roll as the unicorn of social media content. That’s a win-win when it… Read more

Let’s talk about carousel posts. First, what is a carousel post? An Instagram carousel is a fancy term for a post containing more than one photo or video. Users can view each image or video by swiping left on a post. These posts can have a ma of 10 “slides” but any post containing 2 or… Read more