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Do Ads Work? Here’s the Truth About Social Media Ads and Why They CAN Work for Your Business If you’ve been wondering whether social media ads actually work, the short answer is: yes, they do! But—and this is a big “but”—only if you understand their purpose and how to use them strategically. Ads are not… Read more

If marketing feels like a chore lately, you’re not alone.  It’s easy to get sucked into the pressure of what you “should” be doing and get stuck in the cycle of creating content, posting, and promoting—only to feel like you’re getting nowhere.  💕 But here’s the good news—it doesn’t have to be that way. Your marketing should… Read more

The other day I was updating my Google Business profile. It was loooonnggg overdue—my services and prices were out of date as was my branding and photos.  While I was updating my profile, it got me thinking about how my free Google Business profile works for me without much maintenance. I’ve had local clients find… Read more

As a solopreneur, I’ve had days where I wished I could clone myself—one version to handle strategy, another to edit content, a third to work with clients, and one to handle all the admin stuff.  But, while they’re working on figuring that out, the good news is I have a ‘team member’ to help me… Read more

I’ve watched Ina Garten most of my life on the Food Network, but I really knew nothing about her or her life (other than she has a sweet husband named Jeffery and lives in the Hampton). Boy, did her memoir surprise me! I love memoirs. There’s something about reading real stories written by the people… Read more

It’s that time of year. Time for everyone to get out their crystal balls 🔮 and predict the future. So where is marketing going in 2025? Ultimately, none of know. But I can use my 20+ years of experience to give you my perspective on what I think will matter in marketing in 2025.  🥳… Read more