Question–does your audience know you exist? If they don’t, they can’t buy from you. If they do know you exist, do they like you? Do they trust you?
If you are starting a new business, or looking to grow your existing business, t his checklist is for you. All businesses ultimately have one main goal— to “sell more things”. In order to do this, you have to get people to know, like and trust you by doing four things well:
- Make sure your audience knows who you are and what you are about
- Get them to like and trust you by adding value and serving them well
- Convert them into buyers by convince them to buy something from you
- Get them to love you so you can keep selling to them and they tell all their friends to buy from you as well
Ultimately, your digital marketing should support your overall marketing strategy. This will differ depending what kind of business you operate and what industry you are in, but this checklist is a great starting point. Whether you are starting a new business or have been in business for years, this checklist will break down all of the digital marketing must haves for your business.
This is really just the tip of the iceberg, but if you are lost and looking for somewhere to start, this is it.
Here you go…(click on the image for the PDF)