6 Social Media Content Ideas For When You Don’t Know What To Post

Are you in a content rut with your social media? I get it. It happens to the best of us. If you are looking for ideas of what to post, I’ve got you covered. Check out the ideas below for inspiration and be sure to download my 13 caption ideas. You can just cut and paste, fill in the blanks and post!


I have been having a lot of fun with memes lately. There’s a reason that memes are so popular –– if done correctly, they’re 100% relatable AND hilarious. Plus they are oh-so-shareable, which is great for engagement and brand awareness.

Instagram vs. Reality

Let’s be honest. Social media is a highlight reel. When you post a cute photo of your workspace, what does it look like on the other side of your office or desk? Again, share relatable content that pretty much anyone can relate to with these Instagram vs. Reality posts. People love to see behind the scenes.


I’ve seen a lot of YouTubers (that’s a word, right?!) do these types of videos. You don’t have to be an influencer to share misconceptions about you, your industry or what you do. Think about things people always assume and then tell them what it’s really like.

For example, I could post roughly 400 assumptions people have about having your own business or working from home. Maybe you are a nutritionist and everyone thinks all you eat is kale. Bust those myths and break down this misconceptions.

Inspiring Quote or iphone “reminder”

Share something inspiring, funny, or hard hitting. You can mix these types of posts in often. For example, every third post I share on my Instagram is a quote or some sort of text based graphic. It is a great way to boost engagement and also fill in some content gaps.

This or That

Get people engaged by asking a simple to answer this or that question. The more passionate the topic, the more engagement you will will get. Try not to make it too controversial, though (unless you’re into that kind of stuff in your feed). I’m thinking more Pumpkin Spice or Salted Caramel. Or Spooky Halloween vs. Cute Halloween.


Share the story of a happy customer or review from social media. This is social proof that you actually can do what you say you do.

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