articles & tips

  • How B2B Marketers Can Use Instagram

    Think you can’t use Instagram for your B2B business? Think your customers aren’t on Instagram? Think again. More than 25 million companies across the world are taking advantage of Instagram for business. And with over 1 billion daily active users, unless you have an extremely niche audience, your customers are most definitely on Instagram. Instagram gives B2BContinue… Read more

  • Why I’m Not Posting A Photo For The Decade Challenge

    If you haven’t heard, it’s not just the end of the year, it’s the end of a DECADE. And if you are on social media, you have probably seen (and maybe posted) photos of people from 2009 and 2019. It’s called the Decade Challenge. I’m not here to post photos for the decade challenge. Let’sContinue… Read more

  • Writing Engaging Copy That Converts

    Here’s the deal: People are hardwired to respond to getting out of pain more quickly than they are to seek out pleasure. Why does that matter to your business? It matters because you need to speak to your customers’ pain points and the problems you solve. If someone doesn’t know they have a problem theyContinue… Read more

  • Digital Marketing Trends I’m Excited About in 2020

    We have come to the end of another year, and as we spend these weeks planning and prepping and dreaming about what 2020 will bring for our businesses, it’s important to know where the industry is going. Of course, digital marketing is constantly changing. Things we think will be the next big thing might beContinue… Read more

  • 10 Gift Ideas For Entrepreneurs

    Looking for the perfect gift for the entrepreneur in your life? Or maybe for a business partner, coworker or boss? Here are 10 ideas. A good coffee mug: Because #coffee, right?! Everyone can always use a great coffee mug. You can always go the personal route with a mug with a cute or funny sayingContinue… Read more

  • Marketing Strategy Framework For 2020

    Are you struggling to nail down a marketing plan for 2020? I have been working with clients on building out detailed, robust marketing strategies for 2020. No matter what size or type of business you are in, you should have some sort of strategy and plan going in to the new year. Why a marketingContinue… Read more