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Threads 101: What You Need To Know About The New Kid On The Block
Last week the social media world’s mind collectively blew as Instagram/Meta launched a new social platform—Threads. Whenever a new network drops, business owners have a tendency to immediately panic, get overwhelmed, frustrated and question everything they’re doing. As your marketing and social media bestie, I’ve got your back. You don’t have to figure it all… Read more
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How To Use AI For Your Business
One thing that will always be true about technology is that it’s always changing… You can’t do anything to slow down technology. What you can do, is learn how to leverage it to your advantage. But I know it can be overwhelming as a business owner to know what tools are worth your time or… Read more
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When should you invest in your marketing?
One question I’ve been asked a lot lately is this… When starting out, what’s the best way to invest when it comes to marketing? Since I offer marketing services, I might regret this answer, but…the best way to invest when you are just starting is to invest your time, not your money. Invest your time in:… Read more
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The number one thing Instagram uses to rank content
This is the number one thing Instagram uses to rank content. On Wednesday (May 31, 2023), Head of Instagram—Adam Mosseri—shared a 10-minute video explaining how ranking on Instagram works. There is also an article on the Instagram website that covers the same topic. You can watch the video here or read the article here. One… Read more
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10 Quotes All Entrepreneurs Should Read
Looking for inspiration as an entrepreneur? It can be a long, bumpy and lonely road to navigate the journey of entrepreneurship. Turning to people who have been there before can help make the journey a little easier. Below are 10 quotes from seasoned entrepreneurs that all entrepreneurs should read. Tuck these away somewhere safe for… Read more
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What you should be posting on Instagram Stories & how to choose Stories highlights
A lot of people treat stories like an afterthought. If that’s you, you need to change that. Stories are the best place to connect with your audience, build your brand, and ultimately convert your audience. So before we talk about what to share in your highlights, let’s talk abut what to post in the first… Read more