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What You Need To Know About Facebook’s Algorithm Changes

You may have heard about the changes Facebook recently announced about prioritizing posts from friends and family rather than brands. Here is what you really need to know. The content Facebook is going to be prioritizing includes: “Posts that spark conversations and meaningful interactions between people” “Posts that you might want to share and react … Continue reading What You Need To Know About Facebook’s Algorithm Changes

Haven’t Planned Your Holiday Campaigns Yet? There’s Still Time

It seems like every year the holiday season comes out of nowhere. I blame Costco for putting Christmas decorations out right after back-to-school. Nothing against Costco. I love Costco. I was literally there today. Back to business... If you are a small business, just keeping up with day-to-day tasks, customer service, business development and any … Continue reading Haven’t Planned Your Holiday Campaigns Yet? There’s Still Time

Social Media Considerations: Your Audience Matters

All too often I see brands jump into social media with an "all-or-nothing" attitude, meaning they think they have to have a presence on Facebook, Twitter, Pinterest, Instagram, Tumblr, Google+ and everything in between. When guiding clients to the right solution, I always come back to the content. I will ask, "What content do you … Continue reading Social Media Considerations: Your Audience Matters