Content trends and best practices are always changing. As technology and social media features change, so does user behavior. With those changes, content trends and best practices change as well.
Here are a few of my predictions for where social media content trends are headed in 2023. I’d love to know your thoughts and predictions as well.
Gone are the days of having to film custom content every time time you want to post. Stock content or multi-use content allows you the flexibility to quickly create and repurpose content as needed. Focus on building a library of stock photo and video including:
- Editing together a bunch of clips and downloading the longer video
- Timelapse of your process
- Behind the scenes video
- Tools of your trade
- You doing things that make you “you”
Original Content Is King
Trends are fun, but they aren’t a strategy. Seeing and hearing the same trend can get old and won’t help you stand out. And the more people that continue to embrace short form video, the short life-span trends will have.
If you want to convert and get results, original content is where your focus should be.
Trends can still be part of your content strategy to show your personality, but don’t focus ONLY on trends. And when you do opt for a trend, try to find a way to put your own spin on it.
Storytelling is More Important Than Ever
Storytelling has always worked well on social media. But now it matters more than ever.
Storytelling is relatable, humanizes your brand, and lets your audience FEEL something. When you make them FEEL, they are more likely to remember you, and relate to you.
Don’t just tell stories for the sake of it. Think about stories that have a moral or lesson that your audience needs to hear. Or an outcome they are hoping for. Letting them see themselves in your story will help them see themselves as your customer.
Less Social, More Media
Social media is where a lot of people are turning for their entertainment. While connections will continue to be essential to success on social (especially for small businesses), entertainment will also be an important component to keeping people invested, interested, and coming back for more. To do this, focus on:
- Consistent topics – this helps them get to know you
- Build on stories you’ve shared – “If you’ve been following the ____ saga….”
- Make your audience feel part of the story – ask their opinion, let them in
- FOMO – don’t feel the need to catch everyone up every time. If they missed something, let them feel that. They won’t want to miss out next time. Offer to fill them in (DM me if you missed the first half of this story)
What do you think about these predictions? What did I miss that you expect to see next year?