Does marketing intimidate and overwhelm you? I get it. It can be a lot. especially when you try to do it all at once.
How would it feel to just tackle one thing at a time? Marketing doesn’t have to be a huge undertaking. Even if you just do one small thing today, you can help your business. We all known small efforts can add up, and that goes for your marketing, too.
Challenge yourself to do one small thing today to improve your marketing.
6 Small Things You Can Do Today To Improve Your Marketing
1. Get on stories and talk about the benefits of your product or service.
People can only buy what they are aware exists. That’s the job of marketing—just constantly reminding people that your business, products and services still exist.
When you do that, you stay top of mind so when they are ready to buy, they think of you. BUT HOW? How do you talk about what you do without sounding like a pushy, salesy, broken record?
HERE ARE SOME TIPS:
- Don’t just talk about the WHAT…talk about the WHY. Why would someone want what you sell?
- Break it up. You don’t have to tell us everything all at once. Highlight one aspect of your product or service at a time.
- Test different content formats. Stories, Reels, email, carousel posts. You can repurpose the same content into different formats to keep it fresh and connect with people in a different way.
- Make it easy to buy from you. Don’t forget to tell us what to do next. If someone is ready to buy, make it crystal clear what they should do next.
- Tell stories. Help your audience SEE themselves as your customer by sharing stories of how you have helped other people like them.
Remember, sales is just an invitation. You’re inviting your audience to purchase your product or service if it’s right for them.
2. Comment on 5 other peoples recent posts
THIS is my favorite engagement strategy.
When we talk about engagement, we usually focus on how to get people to engage with OUR content. While that’s important, there’s another engagement strategy that is equally important.
That is strategic external engagement—how you engage with other peoples’ content. When you do it right, it can help you increase brand awareness and grow your following.
Brand awareness is all about making more of the right people aware of your business. This strategy does just that. Here’s how it works:
1. Create a list of accounts that have an audience you want to get in front of
2. Add those accounts to your favorites list
3. When you are ready to engage, go to your favorites feed instead of scrolling aimlessly
4. Leave thoughtful, genuine, helpful, insightful or funny comments on those accounts’ content
BONUS: if you can get your comment pinned, that’s even better (but not in your control).
This strategy makes it so that your brand is showing up in front of your ideal audience in a valuable way.
3. Check your insights and repurpose your top posts
Content is still king, but you’re likely overcomplicating it. Instead of posting to post, focus on creating content in a smarter and more strategic way. Always start with your business goals and create content that supports those. Then look at what’s working well and do more of that. Repurpose top-performing content into a different formats instead of creating something from scratch each time you post. Focus on consistency and quality, not quantity. This will help you build connections and grow a community that comes back for more.
If you want help with creating smarter content, be sure to add Content Connection to your calendar each month. It’s a FREE content planning workshop I host every month. Get on the list below and I will send you the invite each month. Can’t make it live? I always send the recording out to the list after. GET ON THE CONTENT CONNECTION LIST
4. Update your IG bio
Your bio is where people make important decisions, like:
- To follow or not
- To click the link in bio
- To visit your website
- To browse your shop
- To watch your highlights
Make sure the right people can find you and know they are in the right place when they do.
- Optimize your name field. This is different from your username. It’s searchable, so make sure to include keywords about what you do that your ideal audience would be searching for. NOTE: this can only be changed once every 2 weeks, so plan carefully.
- In your bio, include who you help and how you help them and let people know why they should follow you (what can they expect)
- Call To Action: Why should people click that link? What’s in it for them? Direct them there with a call to action and downward arrow emoji.
- Location: Your location is important whether you are a local business or not. It helps people feel more connected to you and like they know you better.
5. Ask your audience what they want to see from you
One of the best things about social media is being able to connect with your followers. By opening up the conversation and talking to your audience instead of just at them, you instantly further their connection with you. And when your audience feels more connected to you, they are more invested in you and your business. The more invested they are in your business, the more likely they are to convert.
By engaging your audience, you also have the opportunity to ask them directly what they want to see from you. Ask what they want to learn about, what products and services they want to see. That free market research can be really powerful.
6. Ask your customers to submit reviews
We all know the power of reviews when it comes to making purchasing decisions. Want to know the best strategy for getting your customers to leave you reviews? ASK THEM! Don’t just assume they know you want them to leave you a review. When you ask them, make sure to make it easy for them to leave you a review. Send them a direct link to where they can leave you a review or provide you with feedback.
Which one are you going to do first?