FACT: It’s getting harder and harder to reach people in today’s marketing landscape. That’s because there is so much noise to compete with. The amount of content and ads we are inundated with every day is overwhelming. That means it’s getting harder for businesses to stand out and cut through that noise.
So what are you supposed to do?
- Should you throw in the towel and not even bother marketing your business? No!
- Should you wait on the next big tech fad or social trend to save the day? Nope!
- Should you do what everyone else in your industry is doing? Not it!
Instead, you should center your marketing and messaging around STORYTELLING.
Storytelling is powerful because it creates an emotional connection between a business, its products and services and its customers. Effective storytelling increases engagement between a brand and its audience, which helps drive conversions.
Stories are bridges between your products and services and your clients and customers. People love stories. They remember stories. They understand stories. That makes stories easier to share and easier to relate to.
To successfully utilize stories in your marketing, you need to keep a few things in mind:
- Put your client/customer at the center of your story, not your product or service.
- Balance empathy and authority in your story. This helps you relate to your audience and also build trust with them.
- Be human. Authenticity is key to building connections through your marketing storytelling.
What’s your story?
There are so many different ways you can weave storytelling into your marketing. Often it’s just about reframing the way you look at and talk about what you offer in order to see it from your customer’s perspective.
Remember, stories don’t have to be complex or complicated. The more simple a story is, the easier it is to understand and remember. I promise you have more stories to tell than you think.
If you want help with your stories or how to tell them in a new way, let’s talk. A Pick My Brain session is a perfect way to map out your story strategy so you can start standing out instead of blending in.
Now….go tell your story. Your audience is waiting!