How To Make Video Work For Your Business

One thing I am always working with my clients on is trying to get them to implement more video into their strategy. Why? Well, first, the numbers don't lie:     Social media success comes down to engagement, right? It doesn't matter how many followers you have if they aren't engaging with your content. And … Continue reading How To Make Video Work For Your Business

How To Prepare For Small Business Saturday

This year marks the 10th anniversary of Small Business Saturday. On November 30th communities will come together in support of their favorite small businesses. Small Business Saturday was created  to encourage people to shop small and bring more holiday shopping to small businesses instead of the big box stores and online giants. Do you have … Continue reading How To Prepare For Small Business Saturday

The Questions Your Website Needs To Answer To Get Your Customers’ Attention

I have some bad news. Nobody cares about your product or service. What?! It's true. They don't care about your product. They care about what your product can do for them or get them. For something to add value, it needs to do one (or more) of these things: Save someone time Make someone money … Continue reading The Questions Your Website Needs To Answer To Get Your Customers’ Attention