Yesterday, a friend's post on Facebook caught my attention. It read: "For anyone involved in advertising, here is what NOT to do. Ever. It’s crazy to me that a group of people can be this out of touch. 🤦🏼♀️😡" It caught my attention, and from there I got sucked in. She was referring to a poster … Continue reading A Female Marketing Professional’s Thoughts On The Snowbowl Debacle
Did you know that 97% of consumers use the internet when researching local services and 88% of consumers trust online reviews as much as they trust personal recommendations? It is no longer good enough to just have a website or a Facebook page. You need a strategy behind it, you need to nurture it, analyze it, and adjust … Continue reading The State of Digital Marketing In The Construction Industry
Have you ever received an email from a company that "guarantees to get you in the #1 spot on Google"? I can't tell you how many clients of mine and forwarded me those emails so excited that someone can guarantee they will be the first result on Google. Sounds too good to be true, right? … Continue reading Organic Search Ranking—Is #1 Really Number One?